
Meet the Team Behind the Strategy
Our Leadership




Colin brings deep industry practice and leadership experience in scaling high-growth genomic and diagnostic businesses. At Illumina, he architected the scaling of the sequencing consumables business from $7M to nearly $1B, overseeing 35 major product launches over six year period. Later, as Head of Global Product Management at QIAGEN, he led the Life Sciences Assay portfolio and guided key strategic acquisitions. At Chrysalis, Colin advises innovators and investors on product-market fit, commercial scaling, and M&A integration, helping clients translate technical breakthroughs into sustainable market dominance.
FOCUS AREAS: cell & gene therapies, single cell 'omics, synthetic biology, corporate portfolio planning, market landscaping
Colin A. Baron, MBA

Rob brings deep market, commercial, and strategic experience to the Chrysalis team. Before co-founding Chrysalis Biomedical Advisors, he spent nearly a decade at Illumina in senior marketing roles, building investment cases and market-specific solutions across forensics, genetic disease, reproductive health, oncology, and agrigenomics. He also led the Actionable Genome Consortium, uniting leading cancer centers to define standards for clinical NGS tumor sequencing. Earlier, Rob held strategic and commercial roles at Applied Biosystems, Agilent Technologies, and Front Line Strategic Management Consulting.
FOCUS AREAS: oncology diagnostics, PCR & dPCR technologies, laboratory automation, pharma development, infectious disease, market & revenue forecasting, agrigenomics, forensic genomics.
Robert D. Cohen, MBA

Jordan brings a unique mix of technical and commercial experience to the Chrysalis team. Before co-founding Chrysalis Biomedical Advisors, Jordan was Vice President of Marketing at Syapse, serving healthcare providers with enterprise software to deploy and scale precision oncology programs. Previously, Jordan was Director of Marketing for the Enterprise Informatics Business Unit at Illumina where he led commercial efforts to democratize genome-scale sequencing and the analysis of genomic data.
FOCUS AREAS: bioinformatics, spatial biology, high-throughput proteomics, product and corporate positioning, market access, clinical evidence generation.
Jordan D. Stockton, Ph.D.

Colin A. Baron, MBA
Drawing on over 15 years experience in genomics discovery and translational research, Colin co-founded Chrysalis Biomedical Advisors in 2016. Prior to Chrysalis, Colin served as Senior Director, Head of Global Product Management at QIAGEN and was responsible for driving development, commercial strategy, and marketing for Next Generation Sequencing and Single Cell platforms.
Previously, Colin held numerous positions at Illumina, joining the former Solexa team shortly after its acquisition. During his 6-year tenure, he managed the company’s NGS sequencing chemistry portfolio and led over 35 major sequencing platform launches, ranging from the the Genome Analyzer II to the NextSeq and HiSeq X10 systems. He also designed and developed Clinical & Translational products for Illumina’s BeadXpress Diagnostic platform, as well as Illumina’s premium line of LDT-focused sequencing products.
Prior to Illumina, Colin held several Academic Core Lab management positions at UC Davis, including bioinformatics analysis and clinical tissue and serum biobanking for an NCI-designated Biobank. Colin graduated from UC Davis in 2001 with a double major in Microbiology and Economics. He earned his MBA from the UC Davis Graduate School of Management in 2008.
Colin is an avid traveler, enjoys British dramatic theatre, and loves having his German pronunciation corrected by his 3 year old son.

Robert D. Cohen, MBA
Rob has been in the Life Sciences industry for more than 20 years. He co-founded Chrysalis Biomedical Advisors after 15+ years in product marketing and business development leadership positions at Applied Biosystems, Agilent Technologies, and Illumina. Rob has worked extensively with customers, commercial and R&D teams to identify, justify, launch and support new products and services across basic and applied markets.
Most recently, Rob led a team to design and launch Illumina’s Propel Core Lab certification program, in addition to leading the Actionable Genome Consortium – a high-profile, global effort to define standards for clinical tumor sequencing.
Prior to joining industry, Rob spent two years at Front Line Strategic Management Consulting (now Navigant Consulting) servicing life science and biopharmaceutical clients. Additionally, he spent 4 years as a senior molecular biology technician at UCLA characterizing mouse models of lipid metabolism and running the core lab, and at the University of Wisconsin’s McArdle Laboratory for Cancer Research.
Rob graduated from the University of Wisconsin-Madison in 1992 with a Bachelor of Science. He earned his MBA from the University of Southern California’s Marshall School of Business in 1999 with a focus in Entrepreneurship and Strategic Human Resource Management.
Rob enjoys spending time with his family and playing any sport with a racquet or club.

Jordan D. Stockton, Ph.D.
Jordan brings a unique mix of technical and commercial experience to the Chrysalis team. Before co-founding Chrysalis Biomedical Advisors, Jordan was Vice President of Marketing at Syapse, serving healthcare providers with enterprise software to deploy and scale precision oncology programs.
Previously, Jordan was Director of Marketing for the Enterprise Informatics Business Unit at Illumina where he led commercial efforts to democratize genome-scale sequencing and the analysis of genomic data.
In addition, Jordan held the roles of Market Manager for Microarray Gene Expression Products and Platform Manager for Bioinformatics Software at Agilent Technologies. He began his professional career at Silicon Genetics where he launched the GeneSpring software product line, which was foundational in standardizing analytical methods for interpreting microarray data.
Jordan completed his undergraduate studies at Grinnell College. He later received a Ph.D. in chemistry from Georgetown University where he studied the cellular machinery that enables cotranslational protein translocation in the rough endoplasmic reticulum.
He enjoys competitive cycling and skiing, and he secretly hopes that his two children will never fully grow up.
Our Affiliates

Pranil K. Chandra, D.O.

Glenn George D.Sc., MS, MLS (ASCP)

Steven Lee, Ph.D.

Bruce Quinn, MD-Ph.D, MBA

Michael S. Sherman, MD, MBA, MS

Jennifer Gardy, Ph.D.

Arshad Ahmed, MBA

David Kern, MBA, RAC
